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For men who lead something

Real work. Real relationships.

Most of leadership is relationships, and people feel where your attention is before you say a word. Coaching and a course for men carrying a business or a career, a family, and a phone that never stops asking for more of them.

Coached by a business owner and father who is still doing this work himself.

A man standing on a rock above a wide mountain valley
One man. One system. Every room.

The same three things decide how you show up everywhere.

Where your attention goes. How you handle pressure. Whether you have a life of your own outside the roles. Get those right and it shows at the kitchen table and in the conference room.

01 · ATTENTION

Where your focus actually goes

Whether the people in front of you get you, or whatever the phone and the inbox left over.

02 · STEADINESS

How you carry pressure

Handling the hard day, the hard conversation, and the hard season without passing it down the line.

03 · IDENTITY

A life outside your roles

Friends, a place that is yours, and a sense of yourself that is bigger than the job and the bills.

A man in a wide brimmed hat crouched in a frosty forest
Who this is for

The man in the middle of the journey.

Somewhere between thirty five and fifty five. Carrying a business or a career, a family, maybe aging parents, and a restlessness he does not talk about much. Most men’s content is built for twenty five year olds chasing hustle or for guys who already retired. This is for the guy in the middle.

You do not need to be in crisis, and you do not need to have it figured out. You just need to want to be more present and more steady, and to be willing to do the work.

Ways to work together

Start where it fits. Go deeper if it helps.

Every option uses the same nine practices. What changes is how much of me comes with it.

On your own

Carry It Well

$49 one time

  • The Solo, then nine lessons, one a week
  • Every lesson at home and at work
  • A course book and ten sheets to print

See the course

Starts with a free call

The 90 Day Intensive

$2,500 or three payments of $900

  • Twelve weekly calls with me
  • The course, one lesson a week
  • A Friday check in and weekday access

See the twelve weeks

After the Intensive

Ongoing Coaching

$500 a month

  • Two 30 minute calls a month
  • A quarterly planning call
  • Weekday access by text or voice memo

How ongoing works

Chris Avera
A note from Chris

I have run a business for twenty years and I am raising three kids. I spent a long stretch physically home and mentally somewhere else, and I still do this work when it is hard. I coach the way I would want to be coached: straight with you, on your side, and asking about the part you did not mention.

Chris Avera · Brevard, North Carolina · More about me
Not ready for any of it?

Start with two minutes.

The Driveway Card is free: a two minute hand off between work and home that lives in your glovebox. No email needed to print it.

Get the Driveway Card

The printed Driveway Card, a sheet of four and two cut cards
Here for him?

Buying it for your husband.

A lot of the men who need this will not go looking for it. You can give him the course, or send him a free call with a note in your own words.

See the gift options

For the two of you

The Sunday Board.

A free fifteen minute weekly conversation for two people sharing a life, with a printable guide and a short video of Chris and Rhea doing one.

Get the free guide

A free twenty minute call, and no pitch if it is not a fit.

Tell me a little about where you are. I will reply with a few times for a free call. If coaching is not the right tool, I will say so and point you to something that is.

Book a free call